Which of the following media utilize cost per ratings point to compare cost figures?
A)Magazine
B)Transit
C)Newspaper
D)Billboard
E)Television

Question

Quizplus · Accepted Answer

Cost per ratings point is commonly used in television advertising to compare cost figures. It is calculated by dividing the cost of a commercial by the program's ratings points. Therefore, the best choice would be E) Television. Magazine, Transit, Newspaper, and Billboard do not typically use cost per ratings point as a metric for measuring the cost of advertising.

Which of the Following Media Utilize Cost Per Ratings Point