A(n) _____ refers to each and every opportunity the customer has to see or hear about the company and/or its brands or have an encounter or experience with it.
A)service point
B)inference point
C)reference point
D)touch point
E)display point

Question

Quizplus · Accepted Answer

A touch point refers to every interaction that a customer has with a company, including advertising, customer service, product packaging, website, and more. Each touch point has the potential to influence the customer's perception of the brand and their overall experience with the company.

A(n) _____ Refers to Each and Every Opportunity the Customer