Because of the perceived objectivity of the source, which element of the promotional mix is usually regarded as most credible?
A)Advertising
B)Publicity
C)Packaging
D)Sales promotion
E)Direct marketing

Question

Quizplus · Accepted Answer

Publicity is usually regarded as the most credible element of the promotional mix as it comes from a third-party source, such as the news media, and is not directly paid for by the company. This perceived objectivity makes it more trustworthy to consumers.

Because of the Perceived Objectivity of the Source, Which Element