Which of the Following Statements Describes a Disadvantage of Publicity

Which of the following statements describes a disadvantage of publicity?

A) Publicity is expensive to implement as it is directly paid for and run under identified sponsorship.
B) Publicity has relatively low credibility.
C) Publicity is not always under the control of an organization and is sometimes unfavorable.
D) Publicity is not useful with a market segmentation strategy.
E) Publicity makes a market aggregation strategy ineffectivE.Publicity is not always under the control of an organization and is sometimes unfavorable.Negative stories about a company and/or its products can be very damaging.