When an organization systematically plans and distributes information in an attempt to control and manage its image and the nature of the publicity it receives, it is engaging in a function known as:
A)buzz marketing.
B)reactive dis-information.
C)bait-and-switch marketing.
D)public relations.
E)sales promotion.

Question

Quizplus · Accepted Answer

Public relations involves the planned and strategic communication efforts of an organization to control and manage its image and reputation in the eyes of the public. It includes activities such as media relations, community outreach, crisis management, and employee communication.  The other options listed are not a systematic planning and distribution of information to manage an organization's image, but rather tactics used for marketing or propaganda purposes.

When an Organization Systematically Plans and Distributes Information in an Attempt