According to Tom Duncan's basic categories of contact or touch points, which of the following best describes planned marketing communication messages created by an organization such as advertisements, websites, news/press releases, packaging, brochures, and sales promotion?
A)Channel-created touch points
B)Unexpected touch points
C)Company created touch points
D)Intrinsic touch points
E)Customer-initiated touch points

Question

Quizplus · Accepted Answer

The planned marketing communication messages created by an organization such as advertisements, websites, news/press releases, packaging, brochures, and sales promotion are referred to as company created touch points according to Tom Duncan's basic categories of contact or touch points.

According to Tom Duncan's Basic Categories of Contact or Touch