One of the primary advantages inherent in the use of publicity is its:
A)ability to be personalized.
B)credibility.
C)negligible variable costs.
D)tangibility.
E)ability to be closely controlled.

Question

Quizplus · Accepted Answer

Publicity is often seen as more credible than traditional advertising because it is generated by third-party sources (i.e. media outlets) rather than the company or organization itself. This lends it a level of credibility that can be difficult to achieve through advertising, where the audience knows that the message is coming directly from the company or organization and may be biased.

One of the Primary Advantages Inherent in the Use of Publicity