Which of the following is a primary difference between publicity and advertising?
A)Unlike advertising, publicity is done only by retailers.
B)Unlike publicity, advertising does not utilize mass media.
C)Unlike advertising, publicity is not paid for by the sponsoring organization.
D)Unlike advertising, publicity is institutional in character.
E)Unlike publicity, advertising leads to less skepticism among consumers.

Question

Quizplus · Accepted Answer

The primary difference between publicity and advertising is that advertising is paid for by the sponsoring organization, whereas publicity is not. Publicity involves the dissemination of information or news about a company or product through mass media channels, with the aim of generating interest and attention without paying for the exposure. In contrast, advertising is a paid form of communication that aims to promote a product or service by using mass media channels to reach a wider audience.

Which of the Following Is a Primary Difference Between Publicity