Which of the following is a similarity between publicity and advertising?
A)Both are non-paid forms of communication.
B)Both are run by an unidentified sponsor.
C)Both involve nonpersonal communication to a mass audience.
D)Both are not directly paid for by the company.
E)Both frequently provide an opportunity for immediate feedback.

Question

Quizplus · Accepted Answer

Both publicity and advertising involve nonpersonal communication to a mass audience. Publicity involves getting media coverage through news stories, while advertising involves paying for space or time to promote a product or service. While both may be associated with a sponsor, advertising typically identifies the sponsor, while publicity may not. Both may provide an opportunity for feedback, but this is not a defining characteristic of either.

Which of the Following Is a Similarity Between Publicity and Advertising