Which of the following is true of public relations?
A)It is synonymous with sales promotions.
B)It is narrower in perspective than publicity.
C)It includes fund-raising, sponsorship of special events, and special publications.
D)It avoids using advertising as a tool to enhance an organization's image.
E)It refers to personal communications regarding an organization and its products.

Question

Quizplus · Accepted Answer

Public relations includes a variety of activities like fund-raising, sponsorship of special events, and special publications. It is not synonymous with sales promotions (A), and is broader in perspective than publicity (B). PR may use advertising as a tool to enhance an organization's image (D) and refers to both personal and mass communication (E), but C is the most comprehensive answer.

Which of the Following Is True of Public Relations