Which of the following statements about publicity is true?
A)Publicity is a form of communication which is directly run under an identified sponsorship.
B)Publicity is the only tool used in a firm's public relations efforts.
C)Publicity usually comes in the form of a news story or an editorial.
D)Publicity has more of a long term, ongoing purpose than public relations.
E)Publicity refers to personal communications regarding an organization and its products.

Question

Quizplus · Accepted Answer

Publicity typically involves getting news stories or editorials about an organization or its products in the media. It is not directly run under an identified sponsorship (A), nor is it the only tool used in public relations efforts (B). Publicity may have a longer term purpose than some other forms of communication, but it is not necessarily more ongoing than public relations (D). Personal communications about an organization and its products would not typically be considered publicity, as it generally involves reaching a wider audience through the media (E).

Which of the Following Statements About Publicity Is True