According to Tom Duncan's basic categories of contact or touch points, which of the following best describes interactions that occur with a company or brand during the process of buying or using the product or service?
A)Intrinsic touch points
B)Company created touch points
C)Unexpected touch points
D)Customer-initiated touch points
E)Distributive touch points

Question

Quizplus · Accepted Answer

Intrinsic touch points refer to interactions that occur during the process of buying or using the product or service. This includes interactions like product quality, packaging, the overall user experience, and customer service. Therefore, option A is the correct answer.

According to Tom Duncan's Basic Categories of Contact or Touch