_____ involves determining which communication channels will be used to deliver the advertising message to the target audience.
A)Media strategy
B)Creative strategy
C)Reactionary strategy
D)Intrinsic strategy
E)User strategy

Question

Quizplus · Accepted Answer

Media strategy involves choosing the appropriate communication channels through which the advertising message will be delivered to the target audience. This includes evaluating various media options, such as television, print, radio, digital, and outdoor, and selecting the most effective ones based on factors like audience reach, cost, frequency, and message impact. The media strategy also includes deciding on the timing and scheduling of media placements to optimize the campaign's impact and ensure maximum exposure to the target audience.

_____ Involves Determining Which Communication Channels Will Be Used to Deliver