The promotional mix element that allows for the most immediate and precise feedback from the customer is:
A)advertising.
B)sales promotion.
C)public relations.
D)publicity.
E)personal selling.

Question

Quizplus · Accepted Answer

Personal selling allows for the most immediate and precise feedback from the customer because it involves face-to-face communication and interaction with the customer. The salesperson can ask questions, gauge the customer's reactions and responses, and make adjustments or recommendations based on the feedback received. Advertising, sales promotion, public relations, and publicity do not allow for the same level of direct interaction and feedback from customers.

The Promotional Mix Element That Allows for the Most Immediate