Marketers of high-involvement products want consumers to form deep,self-relevant meanings about their products.

Question

Quizplus · Accepted Answer

Marketers of high-involvement products, such as cars or homes, aim to create a strong emotional and meaningful connection with the consumer, involving them deeply in the purchase process. By doing so, they hope that the consumer will develop a sense of personal relevance and attachment to the product. Therefore, the statement is true.

Marketers of High-Involvement Products Want Consumers to Form Deep,self-Relevant Meanings