Influencing customer involvement with the marketing information requires attention to intrinsic and situational self-relevance.

Question

Quizplus · Accepted Answer

Customers are more likely to be involved with marketing information that is relevant to their personal interests and current situation. This means that marketers must consider both intrinsic (personal interests and values) and situational (current circumstances and needs) factors when creating and delivering marketing messages.

Influencing Customer Involvement with the Marketing Information Requires Attention to Intrinsic