More Elaborate Comprehension Requires Greater Cognitive Capacity,effort,and Control of the Thought
More elaborate comprehension requires greater cognitive capacity,effort,and control of the thought processes.
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Q26: When arousal is low,attention and comprehension suffer.
Q27: While comprehending less familiar stimuli,comprehension is likely
Q28: Influencing customer involvement with the marketing information
Q29: Comprehension processes cannot be controlled.
Q30: Marketers of high-involvement products want consumers to
Q32: If customer motivation to interpret the marketing
Q33: As interpretation processes move toward focal levels
Q34: Preconscious attention is required for novel,unusual,infrequently encountered
Q35: Intrinsic self-relevance generates higher levels of involvement
Q36: Deep comprehension produces concrete and highly specific
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