If customer motivation to interpret the marketing information is low,the elaboration would also be low at a relatively shallow,concrete level.

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This statement is true. Elaboration refers to the degree to which a person scrutinizes or thinks about a message. If the customer is not motivated to interpret the marketing information, then they are unlikely to engage in elaboration and their level of processing will be shallow and concrete.

If Customer Motivation to Interpret the Marketing Information Is Low,the