Intrinsic self-relevance generates higher levels of involvement and motivation to attend to marketing information.
Correct Answer:
Verified
Q30: Marketers of high-involvement products want consumers to
Q31: More elaborate comprehension requires greater cognitive capacity,effort,and
Q32: If customer motivation to interpret the marketing
Q33: As interpretation processes move toward focal levels
Q34: Preconscious attention is required for novel,unusual,infrequently encountered
Q36: Deep comprehension produces concrete and highly specific
Q37: Shallow comprehension processes tend to produce meanings
Q38: Store characteristics can activate networks of meanings
Q39: If comprehension is automatic,the level of awareness
Q40: Attention and comprehension are part of the
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