Consumers have little motivation to engage in extensive search for information if they feel little involvement with the decision.

Question

Quizplus · Accepted Answer

Consumers are less likely to engage in extensive search for information if the decision has a low level of involvement for them. In contrast, if the decision is important or highly involving, they are more likely to engage in extensive search and gather as much information as possible before making a decision.

Consumers Have Little Motivation to Engage in Extensive Search for Information