Suzanne and Anthony both work for a mid-sized apparel firm.Suzanne is in charge of a particular brand while Anthony heads the company's personal selling.Both individuals are working to increase the sales of products carrying Suzanne's brand.In an effort to effectively promote the brand,Suzanne and Anthony should do which of the following?
A)work closely together to ensure that the message stays focused and consistent
B)pool their budgets and pour all of their resources into a single promotional channel
C)work independently, since branding strategy deals with different methods than personal selling
D)work closely together to ensure that each produces a different message, because variety in the message creates greater interest among consumers

Question

Quizplus · Accepted Answer

Suzanne and Anthony should work closely together to ensure that the message stays focused and consistent. By working together, they can align their efforts to complement each other and create a unified message towards promoting Suzanne's brand. This will help to build a strong brand identity and increase brand recognition among consumers. Pooling their budgets or working independently may not be the best approach for a coordinated branding and personal selling strategy. Creating different messages could confuse consumers and dilute the brand identity.

Suzanne and Anthony Both Work for a Mid-Sized Apparel Firm