What are typically based on either a rational or an emotional premise to brand a product in the consumer's mind?
A)hooks
B)big ideas
C)positioning statements
D)promotional messages

Question

Quizplus · Accepted Answer

Branding a product in the consumer's mind is typically done through the use of big ideas, which can be based on either a rational or emotional premise. These big ideas are designed to capture the consumer's attention and create a strong association between the product and its brand. Hooks, positioning statements, and promotional messages are all important components of a brand's overall marketing strategy, but they do not necessarily serve the same function as big ideas.

What Are Typically Based on Either a Rational or an Emotional