As the head of a new product development team at McDonald's,you've worked hard to come up with healthy new foods to put on the company's menu.Now you want to promote your new menu options.Given the key points of contact between McDonald's and its customers,these promotional efforts should probably focus on which of the following?
A)television and radio ads coupled with colourful in-store displays
B)generating word-of-mouth from loyal customers
C)a major direct mail and e-mail campaign
D)trying to attract publicity from local newspapers around the country

Question

Quizplus · Accepted Answer

Television and radio ads are effective ways to reach a large audience, while colourful in-store displays can draw attention to the new menu options. These are key points of contact between McDonald's and its customers, making them ideal for promoting the healthy menu options. Generating word-of-mouth or a direct mail/e-mail campaign may not have as broad of a reach as these options, and trying to attract local newspaper publicity may not have as much impact as traditional advertising methods.

As the Head of a New Product Development Team at McDonald's,you've