The idea behind integrated marketing communication is to do which of the following?
A)hit each potential customer with a highly personalized "package" of advertising messages
B)channel every customer to the sales department
C)make sure every advertising medium is used to the fullest possible extent
D)create a unified message across multiple channels of communication

Question

Quizplus · Accepted Answer

The idea behind integrated marketing communication is to create a unified and consistent message across multiple channels of communication, such as advertising, public relations, sales promotion, and personal selling. This ensures that all messages work together to reinforce each other, resulting in a more effective and impactful message to the target audience. Option A is incorrect because a highly personalized package of advertising messages may not be feasible or necessary for all customers. Option B is incorrect because not all customers may be interested in making a purchase, and sales should not be the only goal of marketing communication. Option C is incorrect because using every advertising medium may not be necessary or cost-effective for the brand.

The Idea Behind Integrated Marketing Communication Is to Do Which