Which of the following describes the big idea that results from a successful creative development process?
A)It is usually based on a humorous exaggeration of the firm's core values.
B)It is a meaningful, believable, and distinctive concept that cuts through the clutter of promotional messages.
C)It is a single key concept that is both rational and emotional in its appeal.
D)It is a message that is easily transferable to other cultures.

Question

Quizplus · Accepted Answer

The big idea resulting from a successful creative development process should be meaningful, believable, and distinctive enough to cut through the clutter of other promotional messages. Option A is incorrect because humor is not always necessary or appropriate for a successful big idea. Option C is partially correct, as the big idea should appeal to emotions, but it does not necessarily have to be rational. Option D is not necessarily applicable, as the transferability of a message to other cultures depends on various factors.

Which of the Following Describes the Big Idea That Results