Effectively implementing integrated marketing communication usually requires which of the following?
A)It requires marketers to focus the majority of their time on advertising and personal selling because these are the two elements of promotion that have the greatest direct impact on consumer decisions.
B)It requires marketers to tightly control all messages the consumer sees or hears about the firm's products.
C)It requires that all information used to develop marketing messages flow from the top down to ensure consistency.
D)It requires marketers to identify the key points of contact with their target audience and focus their efforts on these areas.

Question

Quizplus · Accepted Answer

Effectively implementing integrated marketing communication requires identifying the key points of contact with the target audience and focusing efforts on these areas. This means understanding where and how the target audience is most likely to encounter the brand and ensuring that messaging is consistent across these touchpoints. It does not necessarily require a focus on advertising and personal selling or complete control over all messages, and information can flow in various directions as long as consistency is maintained.

Effectively Implementing Integrated Marketing Communication Usually Requires Which of the Following