In the introduction stage of the product life cycle,marketing efforts are focused on which of the following?
A)building customer awareness of the product
B)reinforcing brand positioning
C)dynamic innovation
D)protecting market share from competitors

Question

Quizplus · Accepted Answer

During the introduction stage, consumers are not yet familiar with the product, so marketing efforts are focused on building customer awareness and creating interest in the product. Reinforcing brand positioning is something that typically comes later in the product life cycle, once the product has gained wider acceptance. Dynamic innovation may be important, but it is not a primary focus in the introduction stage. Similarly, protecting market share from competitors is not yet a concern, as there are likely few or no competitors in the market at this early stage.

In the Introduction Stage of the Product Life Cycle,marketing Efforts