Which of the following is a brief statement articulating how the marketer wants the target market to envision a product relative to the competition?
A)consumer vision statement
B)brand statement
C)positioning statement
D)promotional prospectus

Question

Quizplus · Accepted Answer

A positioning statement is a brief statement that articulates how a marketer wants the target market to envision a product relative to the competition. It helps to differentiate a brand from its competitors and communicate the unique value proposition of a product. A consumer vision statement is a statement that reflects what customers want to see in a product. A brand statement is a statement that communicates the essence of a brand. A promotional prospectus is a document that describes the features and benefits of a product or service and its pricing information.

Which of the Following Is a Brief Statement Articulating How