The goal of integrated marketing communication (IMC)is to do which of the following?
A)find the most effective promotional vehicle and focus all efforts on it
B)minimize the amount of money spent to provide a given number of promotional messages to potential customers
C)create a variety of independent messages about a product
D)provide a unified impression about the product

Question

Quizplus · Accepted Answer

The goal of integrated marketing communication (IMC) is to provide a unified impression about the product by incorporating all marketing communication tools and techniques to ensure that they work together in harmony. This includes advertising, public relations, sales promotions, personal selling, direct marketing, and social media. By doing so, the consumer receives a consistent and clear message about the brand or product, which can help to build brand awareness, loyalty, and ultimately, sales. A, B, and C are not accurate descriptions of the goal of IMC.

The Goal of Integrated Marketing Communication (IMC)is to Do Which