Which of the following is the most accurate statement about trends affecting promotion?
A)Changes in technology have made it important for firms to focus their promotional efforts on passive forms of entertainment.
B)Changes in technology are creating both major threats and major new opportunities for those creating promotional messages.
C)Promotion is likely to become much less important in the future.
D)Promotional strategies that worked well in the past are likely to be successful in the future.

Question

Quizplus · Accepted Answer

Changes in technology are constantly shaping the way promotional messages are created, distributed, and received. This creates both threats and opportunities for businesses. For example, the rise of ad-blockers poses a threat to traditional advertising models, while the growth of social media and influencer marketing presents new opportunities for reaching audiences. Therefore, the most accurate statement is that changes in technology are creating both major threats and major new opportunities for those creating promotional messages.

Which of the Following Is the Most Accurate Statement About