In marketing,promotion refers to which of the following?
A)communication intended to influence consumer purchase decisions through information, persuasion, and reminders
B)any activities designed to increase sales that don't involve advertising or personal selling
C)the paid placement of advertising where consumers shop
D)efforts that focus more on building goodwill among all stakeholders than on generating immediate sales by final consumers

Question

Quizplus · Accepted Answer

Promotion refers to the communication activities that are intended to influence consumer purchase decisions through information, persuasion, and reminders. It includes advertising, sales promotion, personal selling, direct marketing, and public relations.

B, C, and D are not accurate definitions of promotion. B refers to other marketing activities like pricing and product development, while C refers to media placement. D refers to activities focused on building goodwill, which can be considered part of the broader marketing mix but not specifically promotion.

In Marketing,promotion Refers to Which of the Following