As the general manager of KTRV radio 1030,you are trying to take advantage of changes in technology to increase the number of listeners to your station.Which of the following is a strategy you could employ?
A)change the call letters for your station to something easier to remember
B)gain more control over your message by making greater use of publicity
C)eliminate advertising
D)develop an online radio Website

Question

Quizplus · Accepted Answer

Developing an online radio website allows the station to reach a wider audience beyond their broadcast range and allows listeners to access the station from anywhere in the world. This strategy takes advantage of changes in technology and the increasing popularity of online streaming. Changing call letters may not necessarily attract more listeners, gaining more control over the message through publicity may not necessarily increase listenership, and eliminating advertising would decrease revenue for the station.

As the General Manager of KTRV Radio 1030,you Are Trying