Which of the following describes publicity?
A)it is not controlled by the marketer
B)it is paid for by the marketer's competition
C)it is intended to persuade consumers not to buy
D)it is paid, nonpersonal communication with the general public

Question

Quizplus · Accepted Answer

Publicity is not controlled by the marketer; it is typically free and generated by media coverage or public interest, rather than being paid for or directly managed by the marketer.

Which of the Following Describes Publicity