Marketers in a competitive environment work to extend the profitable period of a product's life cycle by doing which of the following?
A)slowing down the rate of diffusion
B)emphasizing discontinuous innovation
C)temporarily removing the product from the market, then reintroducing it at a later date
D)finding new uses for the product and changing the product

Question

Quizplus · Accepted Answer

To extend the profitable period of a product's life cycle in a competitive environment, marketers need to keep finding new uses for the product and changing it to keep up with the evolving market demands. This involves continuous innovation to stay ahead of the competition and maintain the product's relevance to the target audience. Slowing down the rate of diffusion or temporarily removing the product are not viable strategies, and emphasizing only discontinuous innovation is not practical as it may not always align with customer needs.

Marketers in a Competitive Environment Work to Extend the Profitable