When it comes to the promotional messages they receive about a product,consumers do which of the following?
A)tend to forget one message as soon as another message is presented
B)respond mostly to messages that appeal to their sense of humour
C)combine information from the various sources to create a unified impression of the product
D)filter the messages and ignore any that aren't consistent with their previously held opinions

Question

Quizplus · Accepted Answer

Studies have shown that consumers tend to combine information from different sources such as advertising, word of mouth, and personal experience to form an impression of a product. This is known as the "unified impression formation model". Consumers may filter out messages that are inconsistent with their previously held opinions, but they also synthesize information to form a coherent understanding of the product.

When It Comes to the Promotional Messages They Receive About