One of the disadvantages of direct-response television is
A) late night scheduling
B) fulfillment
C) cost
D) its inflexibility
E) consumer skepticism about the message

Name: One of the disadvantages of direct-response television is A) late night scheduling B) fulfillment C) cost D) its inflexibility E) consumer skepticism about the message
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Question

Quizplus · Accepted Answer

Consumer skepticism about the message is a disadvantage because viewers may doubt the credibility of the claims made in direct-response television ads.

One of the Disadvantages of Direct-Response Television Is