Factors that contribute to the high absolute costs of direct mail include
A) marketing research
B) agency fees
C) circulation
D) fulfillment
E) applicable taxes

Question

Quizplus · Accepted Answer

Fulfillment is the process of preparing and sending out direct mail pieces, which can include tasks such as printing, folding, inserting, and mailing. These tasks can be time-consuming and expensive, especially for large mailings.

Factors That Contribute to the High Absolute Costs of Direct