Audience selectivity of direct mail reduces
A) cost
B) advertiser control
C) circulation waste
D) duplication
E) measurability

Question

Quizplus · Accepted Answer

Audience selectivity of direct mail refers to the ability to target specific individuals or households with tailored messages. This reduces circulation waste by ensuring that only those who are likely to be interested in the product or service receive the direct mail, thus increasing the overall effectiveness of the campaign. However, reducing selectivity may lead to increased duplication, as the same individuals may receive multiple copies of the mail, which can decrease cost and measurability, but also reduce advertiser control.

Audience Selectivity of Direct Mail Reduces