A "house list" is defined as an internal customer list. An example would be
A) the census
B) the book-of-the-month club buyers
C) the telephone directory
D) a magazine subscription list
E) a retail loyalty program such as Shoppers' Optimum

Question

Quizplus · Accepted Answer

A retail loyalty program such as Shoppers' Optimum is an internal customer list, as it consists of individuals who have previously shopped at the store and have signed up for the loyalty program. The other options listed either do not necessarily involve previous customer information or are not typically considered "internal" customer lists.

A "House List" Is Defined as an Internal Customer List