Co-operative direct mail has a higher response rate than solo direct mail.

Name: Co-operative direct mail has a higher response rate than solo direct mail.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Co-operative direct mail typically has a lower response rate than solo direct mail because the recipient's attention is divided among multiple offers or messages in the same mailing, whereas solo direct mail focuses the recipient's attention on a single offer or message.

Co-Operative Direct Mail Has a Higher Response Rate Than Solo