When the absolute costs of direct mail are tallied, they are usually lower than other print media.

Name: When the absolute costs of direct mail are tallied, they are usually lower than other print media.
Brand: Quizplus
Rating: 4.8 (33 reviews)

Question

Quizplus · Accepted Answer

Direct mail often incurs higher costs due to expenses related to printing, mailing lists, postage, and handling, making it more expensive on a per-contact basis compared to other print media options like newspaper or magazine advertising.

When the Absolute Costs of Direct Mail Are Tallied, They