It is estimated that less than 50% of the success or failure of any mail campaign hinges upon the database that is used.

Question

Quizplus · Accepted Answer

The statement is false. The success or failure of a mail campaign depends largely on the quality and relevance of the database used to target the audience. Other factors that can affect the outcome include the design and content of the mail, timing, frequency, and delivery method.

It Is Estimated That Less Than 50% of the Success