
Co-operative direct mailing has proven to be one of the most effective forms of print media for generating trial purchase.
Correct Answer:
Verified
Q70: It is estimated that less than 50%
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Q72: A credit-card holder being offered special savings
Q73: Direct response advertising is a form of
Q74: Unaddressed mail offers some degree of personalization
Q76: Direct mail is a form of advertising
Q77: Selective direct mail is another term for
Q78: A DVD may be sent to a
Q79: Almost 90% of people are likely to
Q80: Direct mailings to businesses may be discarded,
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