Direct mail is a form of advertising communicated to prospects only through the postal service.
Correct Answer:
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Q71: Statement stuffers are bounce backs.
Q72: A credit-card holder being offered special savings
Q73: Direct response advertising is a form of
Q74: Unaddressed mail offers some degree of personalization
Q75: Co-operative direct mailing has proven to be
Q77: Selective direct mail is another term for
Q78: A DVD may be sent to a
Q79: Almost 90% of people are likely to
Q80: Direct mailings to businesses may be discarded,
Q81: Unaddressed mail is a way of distributing
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