Unaddressed mail offers some degree of personalization and garners a higher response rate than personalized mail.

Question

Quizplus · Accepted Answer

Unaddressed mail, by definition, is not personalized and is sent to a large group of people without specific targeting. Personalized mail, on the other hand, is addressed to a specific individual and can include personalized information. Therefore, personalized mail typically has a higher response rate than unaddressed mail.

Unaddressed Mail Offers Some Degree of Personalization and Garners a Higher