
An insert that is strip-glued (a gum-like glue) directly into a publication is called a
A) sample
B) gatefold
C) flexform
D) reply card
E) tip-in
Correct Answer:
Verified
Q47: Advantages of addressed mail include
A) prestige
B) geographic
Q48: A central operation from which a company
Q49: Given that telemarketing is not a well-liked
Q50: A list of Chatelaine magazine subscribers is
Q51: Direct mail is a good medium for
A)
Q53: One purpose of outbound telemarketing is to
A)
Q54: One of the advantages of direct-response television
Q55: An infomercial may last as long as
A)
Q56: Audience selectivity of direct mail reduces
A) cost
B)
Q57: One of the disadvantages of direct-response television
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