A ________ is a distinct image that captures the character and benefits of a good or service.
A) perceptual map
B) target market
C) brand personality
D) segment profile
E) trade promotion

Question

Quizplus · Accepted Answer

A brand personality captures the unique characteristics and benefits of a product or service and communicates them to consumers. It is a distinctive image that differentiates the product/service from others in the marketplace. Perceptual maps, target markets, segment profiles, and trade promotions are all important marketing tools, but do not capture the same concept as a brand personality.

A ________ Is a Distinct Image That Captures the Character