Which of the following would most likely be used in the process of developing and implementing a positioning strategy?
A) a perceptual map
B) a geographic information system
C) NAICS
D) PRIZM
E) VALS™

Question

Quizplus · Accepted Answer

A perceptual map is a visual tool that helps in identifying the position of a brand or product in the minds of the target consumers relative to its competitors. It is an essential tool for developing and implementing a positioning strategy. B, C, D, and E are not directly related to the process of developing and implementing a positioning strategy.

Which of the Following Would Most Likely Be Used in the Process