A product's position is based on important attributes as perceived by ________.
A) suppliers
B) competitors
C) channel members
D) target consumers
E) resellers

Question

Quizplus · Accepted Answer

The position of a product is based on important attributes as perceived by the target consumers, or the individuals who are the primary purchasers or users of the product. Suppliers may be involved in providing materials or components for the product, competitors may offer similar products, channel members may distribute the product, and resellers may be involved in selling the product to end consumers, but their perceptions of important attributes do not ultimately determine the product's position in the market.

A Product's Position Is Based on Important Attributes as Perceived