________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.
A) Concentrated targeting
B) Positioning
C) Benefit segmentation
D) Mass customization
E) Customization

Question

Quizplus · Accepted Answer

Positioning refers to the process of developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition. Concentrated targeting refers to focusing marketing efforts on a specific segment of the market, while benefit segmentation involves dividing a market into groups based on the benefits that consumers are seeking. Mass customization and customization refer to tailoring products or services to individual customers.

________ Means Developing a Marketing Strategy Aimed at Influencing How